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Motorway Logos
Keywords:
Logo design, Branding, Social Media
Date:
September 2025
This project began on a drive home after a road trip. Surrounded by logos on vans and lorries, I found inspiration in the ordinary and set out to reimagine them. It’s a reminder that great design ideas can come from anywhere, even the motorway.


The first logo recreation from the series incorporates a flame and a keyhole while keeping the original "B".

Barlows Fire & Security


Incorporating a wood-like font into the logo added a
modern touch.

Firewood Store Bristol


Chambers underwent a significant visual change, but all that was required was a different font and an arrow.

Chambers Recycling Solutions


Instead of one detailed outline, I incorporated civil engineering equiptment into each letter.

SG Civil Engineering
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