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Motorway Logos

Keywords:

Logo design, Branding, Social Media

Date:

September 2025

This project began on a drive home after a road trip. Surrounded by logos on vans and lorries, I found inspiration in the ordinary and set out to reimagine them. It’s a reminder that great design ideas can come from anywhere, even the motorway.

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The first logo recreation from the series incorporates a flame and a keyhole while keeping the original "B".

Barlows Fire & Security
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Incorporating a wood-like font into the logo added a

modern touch.

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Firewood Store Bristol
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Chambers underwent a significant visual change, but all that was required was a different font and an arrow.

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Chambers Recycling Solutions
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Instead of one detailed outline, I incorporated civil engineering equiptment into each letter.

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SG Civil Engineering
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